Mity Shop Cookie Policy

1. Introduction

This Cookie Policy explains how Mity Shop, operated by Rookie Ninja General Trading LLC, uses cookies and similar tracking technologies on www.mityshop.com ("Website"). By using our Website, you consent to the use of cookies in accordance with this Policy, unless you have adjusted your browser or device settings to refuse them. This Policy should be read alongside our Privacy Policy and forms part of our overall data protection framework.

2. What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, or smartphone) when you visit a website. They enable the website to recognise your device, remember your preferences, and collect information about how you interact with the site. Cookies may be:

• Session cookies: Temporary files that expire when you close your browser.
• Persistent cookies: Files that remain on your device for a set period or until you delete them.

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the Website to function. They cannot be disabled as they are required to:

• Enable navigation across the Website and use of core features.
• Maintain your shopping cart and session during a visit.
• Keep you logged in during your session.
• Process payment transactions securely.

Legal basis: These cookies do not require consent as they are necessary for the performance of a contract with you.

3.2 Performance and Analytics Cookies

These cookies collect aggregated and anonymised data about how visitors use the Website, helping us to improve functionality and content. They track:

• Which pages are most frequently visited.
• How long users spend on each page.
• The full customer journey, from landing page through to checkout.
• Error messages and broken links encountered by visitors.

We may use Google Analytics or similar platforms. Legal basis: Your consent.

3.3 Functionality Cookies

These cookies remember choices you make to improve your experience, such as saved addresses, language preferences, or previously viewed products. Legal basis: Your consent.

3.4 Targeting and Marketing Cookies

These cookies are placed by advertising partners and are used to deliver content and promotional material relevant to your interests. They track your activity across websites to build a profile and serve targeted advertisements. Tools we may use include Meta Pixel (Facebook Pixel) and Google Ads. Legal basis: Your consent. You may withdraw consent at any time.

4. Customer Journey Tracking

Mity Shop tracks the journey of users across the Website — including the sequence of pages visited, product views, search queries, cart additions, and checkout behaviour. This data is used strictly for internal analysis, Website improvement, and optimisation of the shopping experience. It is not sold to third parties.

5. Third-Party Cookies

Some cookies on our Website are set by third parties such as analytics providers, advertising networks, and social media platforms. We do not control the use of these cookies, which are governed by the respective third parties' own policies.

6. Managing Your Cookie Preferences

You can manage or withdraw cookie consent at any time through the following methods:

• Adjusting your browser settings to block or delete cookies. Note that disabling essential cookies may affect core Website functionality.
• Using our cookie consent banner, displayed on your first visit, to accept or reject non-essential cookie categories.
• Visiting third-party opt-out tools such as the Google Analytics Opt-Out Browser Add-on or the Network Advertising Initiative (NAI) opt-out page.

Withdrawing consent does not affect the lawfulness of processing conducted prior to withdrawal.

7. Updates to This Policy

We may update this Cookie Policy from time to time. Updates will be posted on the Website with a revised effective date.